GAME partners with EA to host community lock-ins

Play games weeks ahead of release, starting with Dead Space 3

High-street retailer GAME is teaming up with EA for a a series of lock-ins across the UK.

The monthly after-hours community events are sponsored by EA and offer people the chance to get hands-on time with the publisher's latest titles.
"The lock-ins will give gamers an exclusive opportunity to experience EA games before anyone else in the weeks leading up to their release," the retailer said in a statement.

"Gamers will have the chance to play off against each other on unreleased titles and be the envy of their friends. It won't stop at gaming - there will be a variety of snacks and drinks laid on to add to the experience."

Anna-Marie Mason, Marketing Director at GAME, added: "We are extremely excited about partnering with EA to offer customers an exclusive sneak peek at their latest titles at the upcoming lock-ins. They're going to be really fun events where the gaming community can get together to test out the latest games and swap notes with a drink in hand and snacks on tap - what more could you want?!"

Those interested can register to participate events at stores or send a tweet to participating stores for a chance of joining. The first of the events takes place this Sunday, with Dead Space 3. Dates and locations below:

6th January 2013: Westfield Stratford
6th January 2013: Birmingham Bullring
6th January 2013: Glasgow
8th January 2013: Newcastle
9th January 2013: White Rose, Leeds
9th January 2013: Kingston
11th January 2013: Watford
13th January 2013: Sheffield Meadowhall
13th January 2013: Cardiff
13th January 2013: Bluewater
15th January 2013: Nottingham
15th January 2013: Southampton
17th January 2013: Norwich
17th January 2013: Reading
19th January 2013: Bristol
20th January 2013: Thurrock
20th January 2013: Manchester
7th February 2013: Belfast

[Via CVG]

Why am I not surprised that the miserable Gits in Chester aren't doing this.

I remember when game shops always had games on demo that you could play. The countless hours of Streetfighter and Mortal Kombat after school are but a distant memory now. Crying or Very sad

Manchester is only down the road dude.... I'd go....

Yeah but it's Manchester! Nothing decent has ever come out of Manchester. Wink

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